We are delighted to announce that the Interactive Advertising Bureau (IAB) has joined us as an official Founding Partner — a major milestone for our festival and its continued growth on the global stage.
This partnership represents a significant development for us as we expand our reach within the international advertising and marketing community. With IAB’s support, we will be able to further strengthen our festival’s visibility, enhance ticket sales, and unlock new sponsorship opportunities across key markets.
Interactive Advertising Bureau is one of the most influential advertising associations in the United States and a driving force in shaping the future of digital media and marketing. Its membership includes more than 700 leading media companies, brands, agencies, and technology firms responsible for creating, delivering, and optimising digital advertising campaigns.
Beyond its membership network, IAB plays a vital role in the industry through its research, education, and advocacy work. The organisation develops critical insights into interactive advertising, sets technical standards in collaboration with the IAB Tech Lab, and supports the professional development of the global marketing workforce. Through its public policy efforts in Washington, D.C., IAB also champions the value of the digital advertising industry to policymakers and regulators.
Founded in 1996 and headquartered in New York City, IAB continues to be at the forefront of innovation and collaboration in digital advertising.
We are proud to welcome IAB as a Founding Partner and look forward to working closely together to elevate the festival to new heights.